Who is YuJin?

YuJin is a former lawyer and investment banker who has dedicated over 15 years of his life to empower people with his Mental Toughness coaching as a way to reach peak performance.

He is an award-winning mental toughness expert and best-selling author who has worked with hundreds of high performance enterprises around the world. He has been the keynote at thousands of events.

YuJin's Story

For over 12 years, YuJin has studied, interviewed and researched how top performing people achieve mental toughness, harness their passion, achieve their goals and produce remarkable results in themselves and the people around them.

He has uncovered the link between peak performance and people who are passionate about achieving more in their lives. By unleashing the potential within, an individual can truly live their personal and professional lives passionately and with deep purpose.

YuJin is a triple-degree holder and is certified under the International Sports Science Association as well as the Mental Toughness Research Institute (USA), two of the top performance organizations in the world.

Husband, brother, son & friend

YuJin doesn’t take any of these titles for granted.

His journey to becoming a Mental Toughness expert was fraught with challenges. From law and investment banking, he fought his way to become a mental toughness expert, which others thought was a strange decision.

Turns out this was the best career decision he’d ever made. His work has impacted so many lives and he has found his purpose in helping others.

He lives by his own advice and is committed to a life of balance where he can spend time with his wife and his family, as well as his friends.

Everyday, YuJin makes sure to get some proper exercise, meditations, reflections and personal time with his wife Samantha and his faithful dog Cino.

Award winning speaker

After becoming recognized as a top speaker and trainer in Malaysia, YuJin expanded his career internationally. He is now based in Singapore and speaks at conferences around the world.

His deep passion and relentless dedication as a mental toughness trainer, mental toughness coach, mental health speaker and leadership mentor has earned him numerous international awards and accolades.

His signature stress management workshops in Singapore is recognized as one of the most attended and well-received corporate programs in the country.